Marketing Responsibly

At Santa Fe Natural Tobacco Company we try to operate in as transparent a manner as possible. Therefore, our advertising is simple, straightforward, and information-based, with the goal of educating smokers about our natural tobacco products and how they differ from the products of other tobacco companies.

No marketing to minors, non-smokers

Santa Fe Natural Tobacco Company has long been concerned about youth access to cigarettes. Therefore, we market only to smokers 21 years of age or older. In June 1994, we became the first tobacco company to request and receive permission from the FTC (Federal Trade Commission) to print “Sales to Minors Prohibited” on the side of every pack of cigarettes. Each year, we supply our retailers with updated “Age Reference” decals to help prevent sales to minors and remind the retailers to verify the age of persons purchasing Natural American Spirit or any other tobacco products.

Santa Fe Natural Tobacco Company is a signatory to the Master Settlement Agreement (MSA) and as such we meet all our obligations and make all required payments.

We do not sell Natural American Spirit Tobacco Products over the Internet.

We don’t encourage non-smokers to start smoking, nor do we encourage smokers to smoke more.